How to Promote Your Music Online without Spending a Lot of Money

You don’t need to spend all your savings promoting your own music. There are quite a few options for promoting your music online without spending a significant amount of money. You can take advantage of streaming sites, social media, and other online resources to help promote your songs or your latest album.

If you don’t have a lot of spare change or if you haven’t yet hired a manager, then the following tips will help. You’ll learn which methods to use to promote your music online without spending a ton of money.

Use Social Media

This first tip should go without saying. But, just to make sure everyone is on the same page – you should be using social media to promote your music. This includes Facebook, Instagram, and Twitter. You should be working towards building your fan base and increasing your social media presence.

When you finally reach the point where you start gaining recognition, potential managers, record executives, review sites, and others in the music industry will first check your online presence. They will see how many followers you have and what people have to say about you and your music.

What should you post about? Anything that you think your fans will be interested in reading or watching. You can share music that you’ve uploaded to SoundCloud or simply post about your day. Also, make sure that you announce new music releases, tours, and gigs.

Don’t be afraid to respond to your followers. When someone leaves a comment, send them a message. This helps you establish a stronger connection with your fans, increasing their loyalty and boosting the likelihood that they’ll recommend you to their friends.

The best part about using social media to promote your music is that you don’t have to spend any money. It’s free to set up accounts and start posting about your music.

Online Music Promotion Sites

Another way to teach yourself how to promote your music online is to use music promotion sites. When you submit music to streaming sites, you can reach a larger audience. Before the age of the internet, bands had to constantly tour in order to build a fan base. You now have the ability to reach people all over the world by uploading your music.

Make sure that you use SoundCloud or other streaming and music promotion sites to get your music out to the public. As mentioned, these tracks can also be shared on social media.

Build a Website to Promote Your Music

You can increase your chances of people finding your music online by building your own website. This can be done for free – or, at little cost. With WordPress.com, you can build a site for free, but will be limited in options. For a small monthly fee, you can get a shared web hosting account and setup a full WordPress site.

You don’t need any web design or technical experience to build a site using WordPress. You’ll choose from templates that are already intended to be used by bands and musicians. From there, it’s like using a social media account. You can change the background, colors, and fonts, to reflect your style.

Once your site is up, you can dedicate a page to listing your live appearances. Make it easy for people to find out where to listen to you. You should also include links to all your social media accounts and any music promotion sites that contain your music.

Having a website is not a requirement to make it in the music industry, but it can be helpful. If you can manage multiple social media accounts, you should be able to set up a WordPress site. But, if you want details, check out this in-depth tutorial:

Send Out an Electronic Press Kit

Another form of music promotion is the press kit. An EPK (electronic press kit) contains everything that you would expect from a standard press kit, except that the content is digital. This typically includes an artist biography, several of your most recent songs, several photos, and any other relevant information that can help promote you or your band.

These press kits are generally sent to record execs, DJs, and others in the music industry. If the cost of sending these out is too much, then consider a press release.

A press release is an article promoting your music. They are generally sent out to correspond with the release of new music or a new tour. For example, if you have a tour coming up, you could send out a press release talking about the start of the tour, to help build interest.

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Source: ArtistPR Music Marketing