Considering how visual music is these days, it should come as no surprise that Instagram is a powerful tool that every musician should be using to engage with existing fans and build your fan base. You may know that Instagram started as an app for people to share mobile photography. However, it has expanded into a large and powerful social media platform with 700 million active monthly users . That’s an impressive number – and one that illustrates why Instagram is the place to be if you want to promote yourself. Here are some tips to help you use Instagram effectively. #1: Use Hashtags Wisely The hashtags you choose to use with your photographs make a big difference in terms of how many people see your content. Hashtags that are trending get seen by many more people than obscure hashtags, so it’s important to choose wisely. One idea is to latch onto community traditions like Throwback Thursday (#tbt) to make yourself part of the Instagram community. You can also scan t...