A lead magnet, or fan magnet, is a great way to attract new listeners. When you get people to visit your website, you want to get as many of these visitors as possible to complete an action – such as sign up to your mailing list or start following you on social media. Though, the ultimate goal is to get them to purchase your music and merchandise. After all, online sales are a major part of being a modern musician. You might get lucky and make ends meet playing at local bars, but online sales can really help supplement your income if you use the right music marketing techniques. This includes the use of fan magnets. What is a Fan Magnet? A fan magnet is an incredible offer that you present to your fans that they can’t resist. The offer is typically presented on a landing page, with the sole attention of getting people to sign up to your mailing list. You see, in order to get the special offer, they’ll need to give you their email address. This adds them to your mailing...