Conversion rates are an important metric to monitor. It’s the percent of people that complete the desired action after visiting your website. This could include joining your mailing list or buying a song. You can get thousands of visitors to your website, but the traffic will mean nothing if you can’t convert the traffic into customers or fans. The following tips will help you improve the quality of your landing pages so that you lose less of this traffic. Don’t let your hard work get wasted – learn how to boost your music marketing conversion rates. #1 – Make Sure People Can See Your Content If people on mobile devices can’t view all the text on your web page, or if certain elements don’t appear correctly, you’ll have low conversion rates. Over half of all traffic comes from mobile devices. So, test your landing pages on every device that you have available. If you don’t own a smartphone, borrow someone else’s. #2 – Narr...