Do you have a monthly newsletter to send to fans? If not, now is the time to start sending ones. Newsletters are the perfect way to stay in touch with fans, build your fan base, and announce news about upcoming tours and recordings. Of course, the key to having a successful fan newsletter is knowing what to include in it. You don’t want to burden fans with unnecessary or dull information, and you do want to make sure to keep them in on the most important developments in your career. Here’s how to do it. A Kick-Ass Headline/Subject Line The first thing your newsletter needs is a fantastic headline, which can also serve as the subject line of your email. You want fans who see the headline to be eager to open the email and see what’s inside. It’s a good idea to start each subject line with information about what’s inside. For example: January Newsletter: Win Tix to Our Chicago Show! This tells fans that your newsletter is in the email, and it also teases the f...