Have you ever subscribed to a mailing list? Perhaps you’ve purchased an item online or followed someone online and opted into their email newsletter. Over time, you stop checking these newsletters as frequently. Months may go by without opening an email from a particular source. Eventually, you completely stop paying attention to these emails. This is a common problem faced by most businesses – and musicians that are managing their own career. Whether you’re struggling to maintain your mailing list or grow your social media followers, it all comes down to one main issue – engagement. You need to keep your fans engaged. User engagement refers to regular interaction. This can include regularly opening your emails and clicking on the links, sharing posts, retweeting, and visiting your site. It’s fairly easy to determine if you’ve got a problem with engagement. You can look at your stats and analytics to see the percentage of people that open your emails. You can also see the number of peo