Social media offers the most cost effective way to market your music. It can easily help you gain more fans and sell more music or merchandise. But, there are a few basic rules that you need to follow. If you want to maximize the benefits of social media for promoting your music, you need to: Keep your personal and professional accounts separate Respond and interact with your fan base Share original and curated content with your followers Continue to post on a consistent basis The first rule is to keep your personal and professional lives separate. It’s not that hard. Post music related posts through your business accounts and share family updates on your personal accounts. You should also respond and interact with your fan base. You need to respond to comments that they leave and ask them questions to keep them engaged. But, that’s only part of the equation. You Need to Avoid Over-Sharing Promotional Posts You also need to share content. A portion of this content can be con...