It’s not easy for musicians to build a following. You might have memorable songs and a great look, but unless you hit the jackpot you’ll have to put in a lot of time and energy to promote your music and build your fan base. Self-promotion might not come easily to you, but it doesn’t have to be difficult either. There are tools you can use to help amplify your reach and make each thing you do to promote your music as effective as it possibly can be. Here are some secrets to keep in mind. Less Is More It might sound contradictory to say that less is more when we’re talking about self-promotion, but marketing is full of such contradictions. You want to make sure that you stay in touch with fans and reach out to new fans, but you don’t want to make them feel like they’re being bombarded with information from you, either. For instance, some bands think they need to have a presence on every social media site. They convince themselves that more is better. Bu...