What are you doing with your email list? You might be sending out newsletters, announcing tour dates, or even sharing your latest video. That’s all good – but if you’re not using your list to upsell fans on your merchandise, then you’re missing out on an opportunity to maximize your income. For some musicians, selling doesn’t come easy. They’re uncomfortable with the process, and the whole idea of self-promotion is not a pleasant one. However – and this is especially true if you don’t yet have representation – you need to promote your music if you want to succeed. With that in mind, here’s some information about how to use your email list to upsell merchandise to fans. What Is an Upsell? Simply put, an upsell is a sale you make after a fan has already made an initial purchase. For example, if a fan buys one of your early CDs on your website, you could upsell them with later CDs. If they buy a tee shirt, you could upsell them on...